This week's Training Tuesday post revolves around a repeated mantra from Kendra-Sue Derby, this week's trainer- It's All About The Numbers. Before you start worrying about anything else in your campaign, you have to know how many votes you need to win. This seems relatively self-evident, but it is a number that often goes overlooked.
This week's Training Tuesday takes us back to Democracy for America's Campaign Academy in Gettysburg, PA 2009. For the last couple weeks we brought you lessons from the Organizing 2.0 conference, and we still have plenty more to come.
Anyways, first things first, a little history on the DFA campaign academy:
Last week, we covered the basics of managing and organizing a campaign budget. If you know little-to-nothing about campaign finance but would like to, or if you are just about to start putting together the budget for a campaign, you should definitely check out last week's Training Tuesday. Today is not for the basics. Instead, we are using this Training Tuesday to share with you four very important tips that will help you out along the way:
Originally posted by Will Urquhart (Rusty5329) at Sum of Change. Please check out the new comment widget from Ameritocracy that we just recently installed at the bottom of every page at Sum of Change
Every political campaign and organization must spend money to maintain serious levels of activity. Increasingly, campaigns must raise significant amounts of money to become and remain competitive. Although we can protest the growing costs of campaigning, the reality for any campaign is that without these funds, there can be no staff, no office, no phones, no computers, no signs, no media coverage - no campaign.
-From the Democracy for AmericaCampaign Academy Training Manual
Reaching your potential voters is (obviously) vitally important to any campaign. But what is the best way to reach this crucial audience? This week, Kendra Sue Derby from Democracy for America's Campaign Academy is going to speak about four methods of reaching voters, some of which you should try and some you should avoid. First, she'll talk about direct voter contact, such as canvassing (which she favors) and mailings, which allow to personally speak with, and listen to, your potential voters. Next, she'll talk about online resources, such as websites, Facebook, youtube, blogs, etc, which can be great for your supporters, but might not sway the opinion of an undecided. The last two videos are about items that some volunteers love, but aren't going to win you any elections, lawn signs and chum (promotional items such as hats, frisbees, wooden nickels, and anything else you can print you name on).
"Successful emails will build your online community, increase activism, and raise you money. It is also the fastest most accessible way to send your message out to supporters... Compared to the other online strategies, email is by far the most effective strategy to inspire action and raise money."
-from Democracy for America's Campaign Academy Training Manual
This week, Training Tuesday will focus on another very important constituency: volunteers. As an organizer, building a strong volunteer base is your most important responsibility. The quality and quantity of the effort you get from your volunteers can make or break a campaign. They not only are giving you work for free (but don't tell them this!! See 'seizing an opportunity' below) but they are your direct representative to your most important constituency: voters. So their work is not only necessary, it must be done to a high standard and you must take it upon yourself to insure they are up to the task. From the Democracy for America (DFA) training manual:
You are a leader. Your job is to get your staff and volunteers to follow you. You set the tone. An energetic and enthusiastic leader will beget a focused and motivated volunteer base."
Our videos today will cover some of the basics of recruiting volunteers and building a lasting network. The DFA is truly an authority on this subject, so without further ado...
This week, we have a few clips from another session at Democracy For America (DFA) Campaign Academy's 'Grassroots Campaign Training' held September 26th and 27th at Gettysburg College in Gettysburg, PA. This session, called 'Your Field Plan: Vote Goals, Targeting, and Field Strategy', explains how a campaign can best prepare their own operation for electoral success by creating a specific and detailed field plan.
Last week, the Virginia Organizing Project (VOP) and Democracy for America (DFA) took to the metro with Representative Gerry Connelly, well, a cutout of him anyway. Volunteers asked passing metro riders if they would like to take a picture with the cutout for fun, and make a call to Representative Connolly and Senator Warner in support of a public option and a health care reform bill. The event made for some great hangin-with-Connolly interviews (with some unexpected street-side musical accompaniment)...
Matt Blizek, of Democracy for America (DFA), was kind enough to allow Sum of Change to bring a camera to the recent DFA Campaign Academy in Gettysburg, PA. The Campaign Academy was founded in 2004, and serves to "focus, network, and train grassroots activists in the skills and strategies to take back our country," We will be bringing you highlights from different panels for the next several Tuesdays, but for this first Training Tuesday we have something special. This is the only training session that we will be airing in full. We will still bring you highlights from many other trainings, but if you would like to see more of them in full, you will have to attend a DFA Campaign Academy.
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